Ebenstone’s own product · Small shops
Online ordering for shops that make things to order.
StoreSign gives a made-to-order shop its own ordering page. Each product has its own lead time, so a customer sees only the days they can actually have it.


storesign.app, on a computer and a phone. The bakery and the order are the page’s own examples.
Visit storesign.app- What it is
- An online ordering page for a shop that makes to order
- Who it’s for
- Bakers and other small made-to-order shops
- Status
- Live, with one active shop
- Web address
- storesign.app
The problem
Most online stores assume the thing already exists.
A baker who makes everything to order can’t list products like stock on a shelf. General online-store tools are built around a warehouse, not around one person with an oven and a calendar.
- 1Whether an order can be filled depends on notice.Twelve dozen for Saturday is fine on Monday and impossible on Friday.
- 2Some days the shop can’t make anything.A weekend away, a full schedule, a day off.
- 3Orders arrive by direct message.Each one is confirmed by hand, and some have to be walked back an hour later.
- 4What works for one shop should work for the next.Without building it again.
Why it was built
Why Ebenstone built it
StoreSign began with one baker who took orders by direct message and wanted a simple page to take them instead. Nothing off the shelf fit a shop that makes everything to order, so Ebenstone built her one.
Then it was rebuilt so that any small shop could open its own.
How each problem was solved
How StoreSign solves each one
1The problem
Whether an order can be filled depends on notice.
What Ebenstone built
Every product has its own lead time.
The order page works out the earliest day that leaves enough notice, and offers only the days from then on.
- Country SourdoughReady the next day$9
- Cinnamon Rolls (4)Needs 2 days$14
Your order includes Cinnamon Rolls (4), which takes 2 days. The first day you can choose is Thu 15.
2The problem
Some days the shop can’t make anything.
What Ebenstone built
The shop blocks out the days it can’t produce.
A blocked day is never offered, so nobody orders for a day the shop is closed.
3The problem
Orders arrive by direct message.
What Ebenstone built
Customers order on a page the shop controls.
They see what they can actually get, and when. The shop sets its own pickup windows, delivery options and coupons, and both sides get an email when an order is placed.
4The problem
What works for one shop should work for the next.
What Ebenstone built
One application serves every shop.
Each shop sets itself up and starts on its own storesign.app address. It can move to its own domain later, with the security certificate issued automatically.
Each picture recreates StoreSign’s screens, with invented shops and customers.
Where it stands
Live at storesign.app, with one active shop.
Orders moved off direct messages and onto a page the shop controls. StoreSign was built for one baker, then opened so that other shops can set themselves up.
What carries over to your project
- Ordering that knows your real limits
- Your own web address, with its certificate handled for you
- One system that can serve one shop or many
Have a problem like this one?
Orders, bookings or jobs that the usual tools don’t fit.
or write to [email protected]